Sony Corp. unveiled the PlayStation 4, its first new console in seven years, taking the battle to Microsoft Corp. with a lower-priced machine, original content and fresh titles as it targets a return to video-game dominance.
Microsoft Corp., seeking to position its Xbox One entertainment console as the premium living-room choice for gamers as well as families, showed exclusive titles such as “Halo” and set a price that surprised analysts.
Gun-toting fighters take a back seat to Microsoft Corp. and Sony Corp. this week as the console makers battle to show they’ve got the best plan for selling pricey machines in the age of cheap play on phones and tablets.
Microsoft Corp. unveiled its first new Xbox in almost eight years, seeking to position the console at the center of games and home entertainment against a growing roster of competitors that includes Apple Inc. to Facebook Inc.
Microsoft Corp. is revamping the Xbox to fend off a breed of competitors ranging from Apple Inc. to Facebook Inc. Those companies were nowhere in gaming when the software maker debuted its last version five years ago.
Microsoft Corp. ’s Xbox Live online video-game service probably broke the $1 billion revenue mark for the first time in the year that just ended, helped by sales of movies, avatar accessories and extra game levels.
Microsoft Corp. plans to offer online pay television service from Comcast Corp. and Verizon Communications Inc. through Xbox Live, in an bid to channel more entertainment to its video-game console, people with knowledge of the situation said.