World leaders gather in Rio this week for the UN Conference on Sustainable Development. Official negotiators hope to kickstart a "green economy," and global economic growth that "meets the needs of the present without compromising the ability of future generations to meet their own needs" -- the official UN definition of sustainable development. Global businesses are playing a larger role than ever before, as they enter blossoming consumer markets in developing countries.
By 2030, the global middle class is expected to grow by two-thirds. That’s 3 billion more shoppers. They'll all want access to goods, including water, wheat, coffee and oil. Is there enough for everybody? Can business satisfy demand and avoid hitting "peak everything?"
Nations and companies face rising competition for strategic resources — energy, food, water, materials — and the technologies that make best use of them.The changes ahead are long-term and global, but readers can't be everywhere at once. Bloomberg News already is. Visit www.bloomberg.com/sustainability.