Yahoo! Inc. Chief Executive Officer Marissa Mayer landed on the French Riviera last week with a posse of space adventurers. Her goal: Convince advertisers that the Internet -- with programming such as a new Yahoo sitcom about an alternate universe -- can be as effective as television for pitching brands.
WPP Plc and Publicis Groupe SA are racing to expand their Web and mobile-phone advertising businesses to catch consumers’ attention. Microsoft Corp. says they shouldn’t forget a much more traditional route: television.
ITV Plc , the U.K.’s biggest commercial broadcaster, dropped the most in more than six months in London trading after it said the outlook for television advertising is unclear following the U.K. election.