TV Advertising News
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CBS Corp., relying on a prime-time schedule that already outdraws all competitors, will introduce four new comedies and one drama for the new television season.
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European stocks rose, extending their highest level since June 2008, after the Bank of England raised its growth forecast for Europe’s third-biggest economy.
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ITV Plc, owner of the U.K.’s biggest commercial TV station, said first-quarter sales rose 1 percent, driven by growth in online, pay and interactive revenue.
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Broadcast and cable networks like CBS and Viacom Inc.’s Nickelodeon are failing to get paid for surging Web audiences because those viewers are almost invisible to Nielsen Holdings NV.
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Walt Disney Co.’s ABC network, ranked last among the TV viewers that advertisers target, will add five comedies and seven dramas to its schedule, including a show based on the secret agency from Marvel’s “Avengers.”
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News Corp.’s Fox Broadcasting unveiled nine prime-time programs for the 2013-2014 season, shaking up a schedule that has fallen into second place among key viewers after once dominating the ratings.
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Comcast Corp.’s NBC is going back to the future to refresh its Thursday night lineup, anchored by a new comedy starring Michael J. Fox.
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ITV Plc , the U.K.’s biggest commercial broadcaster, rose the most since November 2009 in London trading after full-year profit almost tripled on a rebound in television advertising.
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Time Warner Inc., the owner of movie, television and publishing businesses, reported first-quarter earnings that beat analysts’ estimates on TV-advertising gains.
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WPP Plc and Publicis Groupe SA are racing to expand their Web and mobile-phone advertising businesses to catch consumers’ attention. Microsoft Corp. says they shouldn’t forget a much more traditional route: television.
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