Some companies use in-home shopping parties to get customers ready to spend on items like jewelry and Tupperware in the company of friends -- and a lot of alcohol. Diageo Plc is going straight to the fun by shipping liquor and bartenders to clients’ living rooms.
Suntory Holdings Ltd., the closely held Japanese whiskey and beer maker, agreed to buy Beam Inc. for $16 billion including debt to gain brands such as Maker’s Mark whiskey and create the world’s third-largest premium spirits company.
Anheuser-Busch InBev NV agreed to pay $5.8 billion for South Korea’s Oriental Brewery Co. Ltd., regaining control of a company that became the Asian nation’s biggest brewer under KKR & Co. and Affinity Equity Partners Ltd.
Less than a month into 2014, big beverage companies have already spent almost three times as much buying competitors as they did all last year. As companies hone their focus on Asia, analysts see more in the pipeline.