Volkswagen AG is considering raising its majority stake in Swedish truckmaker Scania AB to deepen cooperation with the carmaker’s two other commercial-vehicles units, two people familiar with the matter said.
Volkswagen AG ’s Audi unit defended its top spot in luxury-auto sales in Europe last year while Bayerische Motoren Werke AG ’s main brand captured second place from Daimler AG’s Mercedes-Benz as premium-car demand revived.
Daimler AG, the maker of Mercedes- Benz cars and trucks, is doubling investment at its plant in Rastatt, Germany, to build sportier compact cars in an effort to overtake top-ranked Bayerische Motoren Werke AG.
Hyundai Motor Co. and sister brand Kia, already boosting sales in Europe’s contracting auto market, are extending their challenge to Fiat SpA and PSA Peugeot Citroen by enlisting soccer stars to steal customers.
Bayerische Motoren Werke AG is rolling out a bigger 1-Series compact car to reclaim the top spot from Audi for the first time since 2008 in the competition for younger customers purchasing entry-level luxury autos.