The World Cup 2014
Brazil hosts soccer's World Cup for a second time, hoping for a better result this summer than in 1950, when home-field advantage wasn't enough to stop Uruguay. The tournament starts June 12. If the Brazilians win, the nation will go nuts, in the best way. Futebol is so hot here that a victory would take some of the sting out of Brazil's reputation for crime, slowing economic growth and political unrest. Other powers, including former champions Germany, Argentina and Spain, challenge Brazilian dreams.
As Adidas stopped using Luis Suarez for World Cup marketing after the Uruguay striker received a four-month ban for biting an opponent, Netflix and McDonald’s seized the opportunity for free publicity.