The Masters Golf Controversy
International Business Machines Corp. has long been a sponsor of the Masters Tournament at Augusta National Golf Club, which has traditionally invited IBM's chief executive officer to become a member. Bloomberg News first reported the
conflict between Augusta's men-only membership policy and IBM's new CEO, GinniRometty, on March 28, setting off a nationwide debate on whether she should be admitted.
Those watching the Masters Tournament are the reason why International Business Machines Corp. (IBM) isn’t speaking out about its new chief executive officer possibly breaking the gender barrier at the Augusta National Golf Club.
Augusta National Golf Club Chairman Billy Payne said he wouldn’t discuss the organization’s lack of female members amid questions about a possible invitation to Virginia “Ginni” Rometty of International Business Machines Corp. (IBM)
Twenty-two years ago, International Business Machines Corp. (IBM) used its clout to protest racial discrimination. The company joined other corporate sponsors in pulling television advertising from the PGA Championship which was being played at a whites-only Alabama golf club.
The White House today injected itself into the fight over membership at a golf club in Georgia, saying wildly successful and affluent women should be allowed to join — the same as any wildly successful and affluent man who might be invited.