Television Advertising News
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J.C. Penney Co. gained in New York trading after analysts at Cleveland Research said deeper promotions this month have increased sales by bringing more shoppers into stores.
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ProSiebenSat.1 AG, the German broadcaster controlled by KKR & Co. and Permira Advisers LLP, reported first-quarter revenue that exceeded analysts’ estimates as German television-advertising sales increased.
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The CBS television network could go off the air and become a cable channel if courts don’t stop the Internet startup Aereo Inc. from retransmitting shows such as “NCIS” without permission.
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PepsiCo Inc. is betting on India’s annual cricket tournament to arrest at least five years of decline in market share and close the gap with leader Coca-Cola Co. in the South Asian nation’s soft drink market.
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ITV Plc , the U.K.’s biggest commercial broadcaster, dropped as much as 5.2 percent in London trading after the company predicted television advertising growth will slow in the fourth quarter.
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The only vote so far in this Congress on gun restrictions would impose tougher penalties for firearms trafficking, a measure that wouldn’t have prevented the Dec. 14 shootings at a Connecticut elementary school.
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J.C. Penney Co. lost its vice president of strategic marketing to Home Depot Inc., marking the third high-profile exit from that division for the ailing department-store company in the past 10 months.
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While the presidential campaign commands the most attention, Senate Democrats are bearing an early television advertising assault by Republican-leaning groups that is reshaping those races.
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Mediaset SpA , the television company owned by Italian Prime Minister Silvio Berlusconi , said first- quarter profit surged 55 percent on increasing advertising revenue in Italy and Spain.
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The day after Jim Messina quit his job as White House deputy chief of staff in January 2011, he caught a plane to Los Angeles, paid a brief visit to his girlfriend, and then commenced what may be the highest-wattage crash course in executive management ever undertaken.
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