Mercedes-Benz withstood a December surge from Bayerische Motoren Werke AG’s BMW, ending its rival’s two-year reign as the top-selling U.S. luxury vehicle brand, as the breadth of Mercedes’s lineup pushed it to an annual record.
Mercedes-Benz told its U.S. dealers they should expect fewer CLAs in 2014’s first half, after the new $29,900 coupe helped widen the automaker’s luxury-sales lead this year over Bayerische Motoren Werke AG’s BMW.
Daimler AG’s Mercedes-Benz is taking aim at Bayerische Motoren Werke AG, knocking its foe’s U.S. luxury sales victory last year and pushing its new small car with an ad enlisting model Kate Upton and artist Usher.
Bayerische Motoren Werke AG’s BMW brand, helped by a redesigned 3 Series sedan and a March sales increase of 18 percent, finished the first quarter with 36 more deliveries than Daimler AG’s Mercedes-Benz in the U.S.
Daimler AG’s Mercedes-Benz reported a 22 percent surge in U.S. sales last month, building on its early lead as it tries to unseat Bayerische Motoren Werke AG’s BMW as the leader in luxury-auto deliveries this year.