Syngenta AG, the world’s largest maker of crop chemicals, said an agreement to help bolster the supply of barley to beermaker AB InBev NV will be a template for future deals with food and drinks companies.
SABMiller Plc., the world’s second- largest brewer, will send its Victoria Bitter beer the way of New Coke, discarding a recipe change that saw VB overtaken as Australia’s top seller by Kirin Holdings Co.’s XXXX Gold.
The Burger King hamburger chain made a dramatic decision in August. It dethroned the King -- the mascot who had danced through its advertising in various guises for more than 50 years. The marketing move was made by the struggling company’s new management, appointed after it was taken private in 2010 by 3G Capital Inc., a New York-based investment firm with roots in Brazil.
Anheuser-Busch InBev NV will pay Chief Executive Officer Carlos Brito variable compensation of 3.16 million euros, the Leuven, Belgium-based brewer of Bud Light and Stella Artois said in a statement on its website. Brito’s fixed salary was 1.24 million euros last year and he also earned variable compensation of 3.13 million euros related to AB InBev’s performance in the second half of 2009, according to the statement. In addition, Brito was granted 273,365 stock options with an strike price of 42.41 euros, which he can exercise starting Nov. 30, 2015.