Stefan Bratzel News
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Bayerische Motoren Werke AG Chief Executive Officer Norbert Reithofer told his fellow Germans to set aside their infamous fear of the unknown and embrace electric-vehicle technology.
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With the yen weakening and Europe’s debt crisis spreading, Volkswagen AG and its German peers are planning to spend more than $25 billion by 2017 to expand production outside their home region and insulate themselves from currency convulsions.
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Bayerische Motoren Werke AG, the world’s biggest luxury-car maker, will offer extra services to attract drivers to its I electric-car lineup, including occasional use of gasoline-powered models.
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For General Motors Co. Vice Chairman Steve Girsky, it’s sink-or-swim time.
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Volkswagen AG and Bayerische Motoren Werke AG predicted a “difficult” 2013 as the European auto market contracts, vehicle prices in the region drop and growth in China slows.
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Volkswagen AG Chief Executive Officer Martin Winterkorn can check one thing off his to-do list: beat rivals in profit.
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Daimler AG’s Mercedes-Benz , overtaken by Volkswagen AG’s Audi in the luxury-car industry this year, is pepping up its lineup of small cars with cameras, radars and Web access to give younger buyers the feel of the S-Class flagship.
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Ford Motor Co., seeking to boost its image and its prices in Germany, is up against car buyers like Stefanie Weiland.
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Ferrari, Bentley, Jaguar, and Rolls- Royce are roaring back with new leather-swathed models after a drop last year in European sales of ultra-luxury cars.
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For decades, Ford Motor Co.’s Mondeo was the company car of choice in Europe. Roomy, comfortable and conservative, it was the perfect set of wheels for mid-level executives, who became known as “Mondeo Men.”
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