Volkswagen AG is bidding 6.7 billion euros ($9.2 billion) for the rest of Scania AB to restart a stalled plan to create a global heavy trucks unit that can compete with industry leaders Daimler AG and Volvo AB.
Daimler AG Chief Executive Officer Dieter Zetsche in early 2013 had to face down critics to hang onto his job. A year later, his strategy is gaining traction, with Mercedes-Benz closing the gap with bigger German rivals.
Daimler AG’s Mercedes-Benz , overtaken by Volkswagen AG’s Audi in the luxury-car industry this year, is pepping up its lineup of small cars with cameras, radars and Web access to give younger buyers the feel of the S-Class flagship.
Christoph Meier, a sound engineer at Mercedes-Benz parent Daimler AG, typically spends time making engine noise less jarring. For the carmaker’s new electric models, he’s had to do the opposite -- create sound.
Mercedes-Benz gained ground for a fourth consecutive month against larger luxury-car competitors Bayerische Motoren Werke AG and Audi as the CLA coupe fueled demand for the German company’s compact models.
At Mercedes-Benz’s cavernous exhibition hall at the International Auto Show in Frankfurt this week, Diana Reuter wasn’t quite sure she was in the right place when she spotted a sleek, curvy crossover on display.