Walt Disney Co.’s ABC broadcast network, Comcast Corp.’s NBC and News Corp.’s Fox finished taking advertising commitments for the TV season starting in September, people familiar with the situation said yesterday.
CBS Corp., owner of the most-watched U.S. television network, drew about $2.7 billion in ad commitments for next season at a rate increase of almost 10 percent, according to a person with knowledge of the matter.
News Corp.’s Fox and other television networks, presenting next season’s schedules to advertisers this week, are betting that sports coverage will boost ratings and get viewers to watch more programming live.
NBC, last in total viewers among the major TV networks, announced seven new comedies next season, including “Animal Practice” and “Guys With Kids” from Jimmy Fallon, in the second full schedule under owner Comcast Corp.
Walt Disney Co.’s ABC broadcast network, flirting with NBC for last place in the young-adult audience advertisers target, is adding 10 new shows next season after “Desperate Housewives” ended its eight-season run.
News Corp.’s Fox will add the comedy “The Mindy Project” and four other shows to its schedule next season, looking to bolster ratings after “American Idol” lost 30 percent of the younger viewers targeted by advertisers.
EBay Inc. , preparing for a day when its PayPal online-payment unit is its biggest source of revenue , will lay out a three-year plan tomorrow for expanding the business and warding off threats from Google Inc. and Apple Inc.
PayPal Inc., the fastest-growing unit at online marketplace EBay Inc. , said the Federal Reserve shouldn’t subject the company to a cap on debit-card transaction fees, a move that could threaten most of its U.S. revenue.