Buying Bordeaux 2012 futures was always going to be a question of prices. Now that the majority of chateau owners have released theirs, it’s apparent they’re tone deaf to today’s market. Most prices are down less than 10 percent, nowhere near low enough.
Moon-shaped lanterns floated over a Chateau Haut-Brion dinner during Vinexpo last month. Owner Prince Robert of Luxembourg brushed off talk of 2010 prices, launching into tales of his early screenwriting career.
French Bordeaux wine makers are facing a drop in sales after boosting prices of their 2010 vintage, the Financial Times reported, citing Simon Staples, Sales and Marketing Director from wine merchant Berry Bros & Rudd.