Seeking Gold in a Graying Population

By 2050, the Census Bureau projects the number of Americans 65 and older will hit 88.5 million, and account for 20 percent of the U.S. population. Meet entrepreneurs pioneering new products and services--or improving existing ones--for the fast-growing senior market.

Special Report Features

A Former Derivatives Trader Retools Senior Care

CareLinx's founder wants to make home care more affordable by connecting families with professional caregivers instead of agencies.
The Battle to Build (and Sell) Hearing Aid Alternatives

Startups are using noise-cancellation and miniaturization breakthroughs to build cheaper hearing devices that don't require prescriptions.
Upstart Designers Aim for Ageless Products

Keeping older adults in mind often leads to products that are easier for everyone to use.
Remote-Control Pets Create Real Companionship for Seniors

Controlled by people, GeriJoy's animated dog interacts with users to help minimize loneliness and reduce the effects of depression and dementia.