Yahoo! Inc. Chief Executive Officer Marissa Mayer landed on the French Riviera last week with a posse of space adventurers. Her goal: Convince advertisers that the Internet -- with programming such as a new Yahoo sitcom about an alternate universe -- can be as effective as television for pitching brands.
When Beats by Dr. Dre wanted to promote its headphones in time for the World Cup, it didn’t rely on a 30-second TV spot or online banner ad. Instead, it created a mini-movie showing the pre-game rituals of soccer stars Neymar, Cesc Fabregas and Luis Suarez.
Sarah Jessica Parker left early for the opening of “The Normal Heart” on Broadway, but other guests stayed for the Brooklyn Museum’s “Brklyn Artists Ball” last night and then departed with table decorations.
Amid the breathless reports of celebrities and red carpet looks, it’s easy to forget that the Met Gala is actually about something. This year, the fundraiser honored Charles James, an iconic mid-century couturier and the subject of Costume Institute at the Met’s new exhibition, “Charles James: Beyond Fashion.”