Ford Motor Co. is bringing its premium Lincoln cars to China, decades behind Volkswagen AG’s Audi and BMW, testing whether the second-biggest U.S. automaker can emulate the recent turnaround of its namesake brand.
Audi AG’s original TT won acclaim in 1998 for a sexy design that marked a departure from its styling at the time. Fifteen years later, Audi is counting on a remake of the iconic coupe to generate similar buzz.
Audi AG plans to introduce 17 new or revamped models in 2014 and will move forward with the production an electric version of the R8 sports car in a push to gain momentum on rival Bayerische Motoren Werke AG.
Volkswagen AG’s Audi brand may make management changes as it prepares to expand in China, Latin America and the U.S., German magazine WirtschaftsWoche reported, citing an interview with Chief Executive Officer Rupert Stadler.
Audi AG is targeting an increase in revenue and deliveries this year on demand for its expanding SUV lineup and new A3 derivatives as the world’s second-biggest maker of luxury vehicles seeks to nab the top spot from Bayerische Motoren Werke AG by the end of the decade.
Audi AG, the world’s second-largest maker of luxury cars, forecast sales in China will increase by about 11 percent this year, driven by rising incomes and expansion into smaller cities in the country.
During an otherwise peaceful family vacation driving along the California coast last August, Audi AG Chief Executive Officer Rupert Stadler was displeased by what he saw -- or more precisely, didn’t see -- on the streets of America’s most affluent neighborhoods.