U.S. individual figure skaters left the Olympics without a medal for the first time in more than three-quarters of a century, costing the athletes million-dollar annual earning potential and the American program a building block for the future.
The cameras and microphones that used to surround Lindsey Vonn now belong to 18-year-old Mikaela Shiffrin, who stands to make as much as $3 million in long-term endorsements as the most marketable female star of the Olympics.
Downhill skiing champion Lindsey Vonn’s withdrawal from the Sochi Olympics because of an injury deprives broadcaster NBC and sponsors of the most recognizable U.S. athlete a month before the games begin in Russia.
The Josh Harris-controlled Philadelphia 76ers and New Jersey Devils signed a multiyear marketing agreement with partypoker, becoming the first major U.S.-based professional sports teams to align themselves with online gambling.
When Lionel Messi or his FC Barcelona teammates lift their shirts after scoring a goal, soccer fans will see Intel Corp.’s logo under a sponsorship that puts its logo on the inside of the team’s jerseys.
Lance Armstrong said he cheated by using drugs during his cycling career, ending 13 years of denials and turning the seven-time Tour de France champion and cancer survivor from one of the world’s most revered athletes to as big a fraud as sports has ever seen.