Reid Bigland News
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Chrysler Group LLC, the U.S. automaker majority owned by Fiat SpA, moved Reid Bigland from chief executive officer of the Dodge brand to the Ram truck business, replacing Fred Diaz, who left to join Nissan Motor Co.
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The U.S. auto industry’s three-year streak of at least 10 percent growth probably will end this year, said Reid Bigland, head of sales in the market for Chrysler Group LLC.
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Chrysler Group LLC’s pairing up with Fiat SpA was supposed to transform its car lineup into one that Americans would covet, starting with the much-hyped Dodge Dart’s debut a year ago. So far, buyers aren’t budging.
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Chrysler Group LLC’s new head of U.S. sales will try to duplicate the gains he made for the automaker in Canada, where it’s almost tied for the No. 2 seller of vehicles and has already exceeded market-share targets set for 2014.
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Chrysler Group LLC, the carmaker controlled by Fiat SpA, sees U.S. auto sales in June running at about the pace of May, the industry’s slowest month of 2012.
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New car buyers, shunned by lenders just four years ago, now are benefiting from historically low interest rates and more-available credit, pacing a U.S. auto market that is hovering near pre-recession levels.
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Less than three and a half years after Chrysler Group LLC’s bankrupt predecessor paid out 29 cents on the dollar to creditors, Chief Executive Officer Sergio Marchionne can point to the bond market for an endorsement.
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Chrysler Group LLC says traffic delays at the Canada-U.S. border are driving up costs for the world’s seventh-largest carmaker, which sends 2,000 finished cars and trucks a day across an 83-year-old bridge linking Detroit to Windsor, Ontario.
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“You only get one shot,” hip-hop artist Eminem rapped on the lead track for “8 Mile,” his 2002 film. It turns out Chrysler Group LLC is giving the Detroiter another chance to tout its product -- this time on a nameplate.
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Ford Motor Co., the second-largest U.S. automaker, is making contingency plans should the nation’s economy falter if President Barack Obama and Congress go over the fiscal cliff. Its main domestic rivals aren’t.
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