Fluid Inc., an Internet startup that helps shoppers create custom Brooks Brothers suits and Reebok sneakers, will introduce its first app powered by International Business Machines Corp.’s Watson system by mid-2014, pushing the technology into the consumer market for the first time.
When he reached his late 20s, Ryan Meade watched his friends get “kind of fat” as they married and settled down. To fight the pudge, he took up obstacle racing -- endurance contests where he slogs through deep mud, scales walls and slithers under barbed wire.
Adidas AG, the world’s second-biggest sporting-goods maker, said the build-up to next year’s soccer World Cup in Brazil will boost revenue from the current quarter as it starts selling team jerseys and the official match ball.
At a CrossFit gym in Nuremberg, Germany, plastered with the logos of shoemaker Reebok, customers sweat through a workout dubbed “A Fight Gone Bad.” The same could be said for Adidas AG’s effort to turn around the flailing Reebok, which it bought in 2006.
Adidas AG’s Reebok brand aims to get profitability closer to the level of its parent company in the next five years as it adds toning shoes and retro sneakers to capitalize on growth in personal-fitness spending.