InsideClimateNews.org — The morning after I landed in the Brazilian state of Pará, I joined a pair of state government officials heading to an event in a municipality of Terra Alta, located 70 miles inland from the capital of Belém. It turned out they were honored guests, and as we approached we discovered that a parade was literally waiting for them on the side of the road before rolling into town. A man was shooting fireworks out the back of one truck, and a stack of concert speakers belted music out of another.
When he reached his late 20s, Ryan Meade watched his friends get “kind of fat” as they married and settled down. To fight the pudge, he took up obstacle racing -- endurance contests where he slogs through deep mud, scales walls and slithers under barbed wire.
At a CrossFit gym in Nuremberg, Germany, plastered with the logos of shoemaker Reebok, customers sweat through a workout dubbed “A Fight Gone Bad.” The same could be said for Adidas AG’s effort to turn around the flailing Reebok, which it bought in 2006.
Adidas AG’s Reebok brand aims to get profitability closer to the level of its parent company in the next five years as it adds toning shoes and retro sneakers to capitalize on growth in personal-fitness spending.