Reebok News
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Reebok’s CrossFit logo will become the symbol of the fitness brand as the Adidas AG unit seeks to revive sales that have fallen for four of the last six years.
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Alcatel-Lucent SA lost its appeals court bid to revive patent-infringement claims against Overstock.com Inc. and Newegg Inc. over online shopping in an effort to increase its royalties.
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Adidas AG reported first-quarter profit that beat estimates and said its gross margin widened to a record, sending the shares to the highest level ever.
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At a CrossFit gym in Nuremberg, Germany, plastered with the logos of shoemaker Reebok, customers sweat through a workout dubbed “A Fight Gone Bad.” The same could be said for Adidas AG’s effort to turn around the flailing Reebok, which it bought in 2006.
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Adidas AG’s Reebok brand aims to get profitability closer to the level of its parent company in the next five years as it adds toning shoes and retro sneakers to capitalize on growth in personal-fitness spending.
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Adidas AG, the world’s second- largest sporting-goods maker, forecast higher sales and profit this year and raised its dividend by 35 percent as it targets fast-growing emerging markets and introduces new products.
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Adidas AG, the world’s second- biggest sporting-goods maker, lowered its 2015 forecast for sales at the Reebok brand, taking the shine off increased revenue goals in all other parts of the business.
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Adidas AG’s Reebok business in India will be investigated by the country’s anti-fraud agency for suspected accounting irregularities, government officials said.
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Adidas AG’s Reebok International will recall New York Jets jerseys and T-shirts with quarterback Tim Tebow’s name on them as part of a settlement of a lawsuit with Nike Inc., a judge said.
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Adidas AG used to tell athletes that “impossible is nothing.” The company is taking that advice to heart with a vow to come from the back of the field -- sixth place -- and overtake rival Nike Inc. as the U.S. leader in running shoes.
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