Little known outside of his native Austria, Dietrich Mateschitz is one of the most successful entrepreneurs of our age, a man who single-handedly changed the landscape of the beverage industry by creating not just a new brand but a whole new category: the energy drink. As the visionary who brought the world Red Bull, affectionately known as "speed in a can" or even "liquid cocaine," Mateschitz, 67, has been a patron saint for more than two decades to late-night partiers, exam-week undergrads, long-haul truckers, and, above all, extreme-sports athletes everywhere.
Many Ameri, co-founder of the Red Bull Music Academy, explains the genesis of the Red Bull Music Festival, which kicked off last night in New York City and will now be held here every year in early May. He highlighted several events to be held over the next two weeks, including an exhibit featuring 101 drum machines used by the likes of Blondie and Anthrax in some of their most famous recordings. Ameri speaks with Bloomberg’s Kathleen Hays and Vonnie Quinn on Bloomberg Radio’s "The Hays Advantage”.
The New York Red Bulls, the soccer team owned by Austrian billionaire Dietrich Mateschitz, owes property taxes to Harrison, New Jersey, where its stadium is located, an appeals court ruled, upholding a lower-court decision.