Power 100 2012

The Most Powerful Athletes

Who are the most powerful athletes in the U.S.? A look at professional football, basketball, baseball, golf, motorsports, boxing, soccer, and Olympic sports finds 100 athletes who are at the top of their game on and off the field.

Special Report

  • Drew Brees Tops the Power 100 in 2012

    The quarterback broke NFL passing records and helped New Orleans recover from Katrina to take first place on our list of most powerful athletes

  • Video: The Power 100 - Sportfolio

    Rick Horrow unveils the 2012 Power 100 and discusses the results with an all-star panel including sports executive Dave Checketts, Olympian Summer Sanders, and Hall of Fame baseball player Mike Schmidt

  • Slideshow: Power 100 2012

    The 100 most powerful athletes in the U.S. wield enormous influence on the field and in business

  • Power 100: Five Athletes to Watch in 2012

    It's never too early to prognosticate. Here are five athletes not in this year’s list who warrant watching

  • Beckham Family Values

    David Beckham and his famous family found a new life in America, helping him become soccer's most prominent ambassador in the U.S.

  • To Be Young, in Love, and Highly Marketable

    The "Wozzilroy" combination of tennis' Caroline Wozniacki and golf's Rory McIlroy makes for an endorsement bonanza

  • The NHL’s Identity Crisis

    While the National Hockey League lacks marketable superstars—unlike its professional sports peers—a handful of leading players have potential to glow

  • Power 100: Methodology

    Scrutinizing more than 3,000 professional athletes, CSE used a combination of rankings to develop the 2012 Power 100

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