As Apple Inc. was being targeted by an onslaught of negative advertising from arch-rival Samsung Electronics Co., the iPhone maker was racing to figure out how to fight back, according to evidence presented at a $2 billion patent trial.
Apple Inc.’s do-over trial on what Samsung Electronics Co. owes for infringing patents is supposed to be “Groundhog Day,” according to the judge overseeing the case. Apple is doing its part to make good on her plan.
Steve Jobs, departing as Apple Inc.’s chief executive officer after a more than 9,000-percent share gain since 1997, leaves the company he co-founded in the hands of deputies to prove they can keep building best-selling products that change how people compute and communicate.
Steve Jobs built Apple Inc. into the world’s most valuable technology company with easy-to-use products that transformed the computing, wireless and music industries. The company will look for overseas growth to extend that legacy and remain an investor favorite.
Apple Inc. accused Samsung Electronics Co. of misleading jurors at the start of a $2 billion trial over smartphone technology by claiming the iPhone maker wasn’t actively using three of the five patents at issue in the case.