Apple Inc. is set for a replay of a court fight against Samsung Electronics Co. in which the iPhone maker may seek to recoup more than the $411 million in damages a judge cut from a $1.05 billion jury award in 2012 over patents.
Apple Inc. Senior Vice President Phil Schiller, seeking to steal thunder from his company’s main competitor in the smartphone market, touted the iPhone a day before Samsung Electronics Co. unveils its Galaxy S4.
An Apple Inc. marketing executive revealed the company’s reliance on free press coverage and product-placement as it unveiled its case to jurors in the first week of a multibillion-dollar patent-infringement trial against Samsung Electronics Co.
Bloomberg's Adam Satariano reports on the article he wrote in this week's Bloomberg Businessweek about Apple's Senior Vice President of Product Marketing Phil Schiller. He speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)