Apple Inc. has shifted to producing more of its own television advertisements instead of relying on agency TBWA\Chiat\Day, underscoring how the longtime partnership responsible for the company’s most memorable ads is fraying.
Apple Inc. agreed to buy Beats Electronics LLC for $3 billion, its biggest-ever acquisition, nabbing a popular line of headphones and a nascent subscription music-streaming service as the iPhone maker seeks to rev up growth.
Apple Inc. Senior Vice President Phil Schiller, seeking to steal thunder from his company’s main competitor in the smartphone market, touted the iPhone a day before Samsung Electronics Co. unveils its Galaxy S4.
An Apple Inc. marketing executive revealed the company’s reliance on free press coverage and product-placement as it unveiled its case to jurors in the first week of a multibillion-dollar patent-infringement trial against Samsung Electronics Co.
Bloomberg's Adam Satariano reports on the article he wrote in this week's Bloomberg Businessweek about Apple's Senior Vice President of Product Marketing Phil Schiller. He speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
Apple Inc. senior executives Scott Forstall and Phil Schiller are among the officials the company said will be called to testify at a patent trial against Samsung Electronic Co. set to begin next week.