Volkswagen AG’s Audi luxury brand will start selling the new A1 compact outside Europe next year and increase production to meet higher demand, Audi sales chief Peter Schwarzenbauer said in an interview.
Bayerische Motoren Werke AG, the world’s largest maker of luxury cars, plans to hire Peter Schwarzenbauer, the former Audi AG sales chief, as part of an effort to tighten its grip on the premium segment’s top spot, three people familiar with the matter said.
Audi AG will roll out two limited edition models in coming months as part of an effort to increase the brand’s exclusivity and better compete with Bayerische Motoren Werke AG at the high end of the luxury market.
Bayerische Motoren Werke AG, the world’s biggest maker of luxury cars, will resolve the supply chain debacle that delayed the delivery of spare parts around the world by the end of this month, top executives said.
Audi AG will introduce its top-of-the line sports cars in the U.S. from next month to enhance the brand’s image and charge higher prices as it bids to narrow the gap to luxury-car leader Bayerische Motoren Werke AG.
Audi AG buyers must wait an average of three to four months for cars like the $52,700 A6 sedan as the company runs factories at full steam in an effort to keep pace with record demand, sales chief Peter Schwarzenbauer said.
Audi AG, Volkswagen AG ’s luxury-car brand, will probably beat its target for A1 deliveries next year and may further increase production to meet demand for the subcompact, the unit’s sales chief said in an interview.