Gatorade, the No. 1 sports drink, took a Twitter jab at its closest rival after a broken air conditioning system caused Powerade endorser LeBron James to cramp up and miss the conclusion of the National Basketball Association Finals opener.
Lance Armstrong’s loss of support from Nike Inc. and other sponsors after the cyclist was tied to performance-enhancing drug use will cost him about $30 million in earning potential, according to a sports marketing agent.
Quarterback Russell Wilson and his Seattle Seahawks teammates came to the New York area and won not only the Super Bowl but, in the part that matters to companies seeking athlete endorsers, the hearts and minds of those watching on television.
Yao Ming, the Houston Rockets’ All- Star center and a national icon in China, retired from the National Basketball Association today after foot and ankle fractures limited him to five games the past two seasons.