WPP Plc, the world’s largest advertising company, increased revenue by more than 6 percent in the first two months of 2014 as business in the U.S. and western Europe improved, Chief Executive Officer Martin Sorrell said.
Richard Easton loves the mixed grill special at Mangal 2, a family-owned Turkish restaurant in the gentrifying East London neighborhood of Dalston. What first drew him, though, wasn’t the food. It was the sassy, profanity- laden commentary on the restaurant’s Twitter feed.
Arup Dey traveled more than 800 miles to Kolkata, stood in line from 4 a.m. for a ticket and watched his cricket idol Sachin Tendulkar lose his wicket early in the second-last match of his record 24-year career.
A police sketch artist and “the world’s smallest film” are helping to sell soap and technology for Dove and IBM as advertisers unleash a wave of more subtle, intelligent and entertaining campaigns to lure a jaded public.