As Publicis Groupe SA and Omnicom Group Inc. work through regulatory delays to their plan to create a new leader in advertising, rivals say they’re picking up disgruntled customers and ad executives who fail to see how the merger helps them.
Arup Dey traveled more than 800 miles to Kolkata, stood in line from 4 a.m. for a ticket and watched his cricket idol Sachin Tendulkar lose his wicket early in the second-last match of his record 24-year career.
WPP Plc, the world’s largest advertising company, raised its forecast for 2013 sales growth after stronger-than-expected expansion in the U.K. and North America helped counter a slowdown in Asia and Africa.
A police sketch artist and “the world’s smallest film” are helping to sell soap and technology for Dove and IBM as advertisers unleash a wave of more subtle, intelligent and entertaining campaigns to lure a jaded public.
On a recent visit to Bhubaneswar, the capital of the large eastern state of Odisha, I found the airport plastered with advertisements and slogans expressing the nurturing, socially conscious side -- caring for the poor, growth with inclusive values, creating happiness -- of the many steel and aluminum companies that have major operations in one of India's poorest but most mineral-rich and business-friendly states.