Yahoo! Inc. Chief Executive Officer Marissa Mayer landed on the French Riviera last week with a posse of space adventurers. Her goal: Convince advertisers that the Internet -- with programming such as a new Yahoo sitcom about an alternate universe -- can be as effective as television for pitching brands.
Arup Dey traveled more than 800 miles to Kolkata, stood in line from 4 a.m. for a ticket and watched his cricket idol Sachin Tendulkar lose his wicket early in the second-last match of his record 24-year career.
WPP Plc Chief Executive Officer Martin Sorrell earned 29.8 million pounds ($50.2 million) last year, a 70 percent increase that makes the leader of the world’s largest advertising agency one of Britain’s best-paid executives.
On a recent visit to Bhubaneswar, the capital of the large eastern state of Odisha, I found the airport plastered with advertisements and slogans expressing the nurturing, socially conscious side -- caring for the poor, growth with inclusive values, creating happiness -- of the many steel and aluminum companies that have major operations in one of India's poorest but most mineral-rich and business-friendly states.