General Motors Co. is now profitable in all of its regional units, Chief Executive Officer Dan Akerson said. That’s a sign of a turnaround for a company whose European Opel unit is still in fix-it mode.
General Motors Co. said it may enter the World Rally Championship for the first time in more than 20 years and boost its presence in touring-car races to bolster the image and selling prices of European brands Opel and Vauxhall.
General Motors Co.’s Opel unit still wants 1.3 billion euros ($1.64 billion) in loan guarantees from Germany even after the U.S. carmaker returned to a profit in the first quarter, Focus magazine reported.
General Motors Co. ’s European division intends to expand its market share in Germany, the region’s second-biggest automobile market, as the carmaker seeks to rebound after its restructuring, said the unit’s president.
Rita Forst , chief engineer at General Motors Co.’s unprofitable Opel brand, must bridge a cultural gap between the U.S. and Germany to overhaul the European model line-up. The challenge plays to her strengths.