The worst showing by Canadian hockey teams in 41 years isn’t just a downer for fans. It means lost revenue for BCE Inc. and other media companies that are spending at least C$6.5 billion ($5.9 billion) on teams and broadcast rights to profit from the country’s national obsession.
Canada had just defeated the U.S. 1-0 to reach the gold-medal game in men’s hockey, and players quickly refocused on their real goal in Sochi -- becoming the first nation in 22 years to retain an Olympic championship.
BCE Inc.’s French-language sports network RDS signed a 12-year deal with the Montreal Canadiens to show most of the National Hockey League club’s regular-season games starting in October, extending a partnership that dates back to 2002.
Canada and the U.S. renew what American coach Dan Bylsma calls the biggest rivalry in hockey, meeting in the semifinals in Sochi four years after Sidney Crosby’s overtime goal lifted the Canadians past their North American neighbors for the Olympic gold medal in Vancouver.
Canada’s four largest political parties have agreed to change the date of their French-language debate this week to avoid a conflict with a playoff hockey game, the Canadian Broadcasting Corp. reported.