Ryanair Holdings Plc plans to move to full seat reservations and may target more primary airports as Europe’s largest discount carrier seeks to refine its offering after trimming its earnings goal twice in as many months.
Ryanair Holdings Plc Chief Executive Officer Michael O’Leary threw himself into the airline’s new charm offensive, using its recently started Twitter feed to engage in an often heated exchange with customers.
Ryanair Pilot Group, which claims to represent more than half of Ryanair Holdings Plc cockpit crew, urged Chief Executive Officer Michael O’Leary to engage in talks on issues ranging from contracts to annual leave.
Ryanair Holdings Plc plans to slash luggage fees and allow a second carry-on bag as Europe’s biggest discount carrier adjusts practices that had become synonymous with the airline’s notoriously abrasive style.
“Why does every plane have two pilots?” asks Michael O’Leary , chief executive officer of Ryanair Holdings Plc , the largest low-cost airline in Europe. Wearing sneakers, jeans, and an off-the-rack short-sleeved shirt, O’Leary is pontificating in his office at the company’s headquarters on the outskirts of Dublin Airport.
Ryanair Holdings Plc aims to become more user-friendly with a simpler website and cooperation with travel agents, in a cultural revolution for the airline that pioneered low-cost travel with minimal customer service.
Ryanair Holdings Plc head Michael O’Leary said Europe’s biggest discount carrier must boost service standards to help lure travelers put off by the Irish company’s notoriously abrasive approach to its own clientele.
Michael O’Leary, who built Ryanair Holdings Plc into Europe’s biggest discount airline over two decades, pledged to stay another five years and render its dominance complete as competitors exit short-haul flying.