Ryanair Holdings Plc said it’s winning a fare war embroiling Europe’s network and discount carriers as lower ticket prices spur bookings and charges for reserved seating and priority boarding help lift revenue.
“Why does every plane have two pilots?” asks Michael O’Leary , chief executive officer of Ryanair Holdings Plc , the largest low-cost airline in Europe. Wearing sneakers, jeans, and an off-the-rack short-sleeved shirt, O’Leary is pontificating in his office at the company’s headquarters on the outskirts of Dublin Airport.
Ryanair Holdings Plc, Europe’s largest discount carrier, will triple its marketing budget this year in a push to refine the no-frills image the company acknowledges has alienated customers looking for more service.
Ryanair Holdings Plc Chief Executive Officer Michael O’Leary threw himself into the airline’s new charm offensive, using its recently started Twitter feed to engage in an often heated exchange with customers.
Ryanair Holdings Plc aims to become more user-friendly with a simpler website and cooperation with travel agents, in a cultural revolution for the airline that pioneered low-cost travel with minimal customer service.
Michael O’Leary, who built Ryanair Holdings Plc into Europe’s biggest discount airline over two decades, pledged to stay another five years and render its dominance complete as competitors exit short-haul flying.
What’s in a name? For Michael Eric Klaus-Heidi Andersson from rural Sweden, the answer is airfare to Berlin, a furnished flat in the German capital’s hippest district, and a fixed-gear bicycle for local transportation.