Publicis Groupe SA, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said today.
Publicis Groupe SA’s profit rose more than Chief Executive Officer Maurice Levy expected last year as the third-largest advertising company capitalized on U.S. business, digital activities and high-growth markets.
Publicis Groupe SA, the third- largest advertising company, has let business units freeze hiring to avert layoffs and has seen a “leakage” of spending from worried clients, Chief Executive Officer Maurice Levy said.
Publicis Chief Executive Officer Maurice Levy, whose company has made more than a dozen acquisitions this year, predicts more consolidation in the advertising industry even if some prices, like those for London’s Aegis Plc and the U.S.’s AKQA, are too high.
Publicis Groupe SA ’s Chief Executive Officer Maurice Levy said first-half billings are “seriously up” from a year ago as companies such as L’Oreal SA , Nestle SA and Procter & Gamble Co. boost spending, fuelling an advertising market rebound.
Publicis Groupe SA Chief Executive Officer Maurice Levy said advertisers in China, a market that has helped the French marketing company make up for slower growth in Europe, aren’t increasing budgets from last year.
Publicis Group SA Chief Executive Officer Maurice Levy has indicated that Chief Operating Officer Jean-Yves Naouri , who has also been appointed executive chairman of the company’s Publicis Worldwide unit, is most likely to succeed him, the Financial Times reported, citing an interview.
Publicis Groupe SA will probably spend more on acquisitions this year than initially planned as the owner of the Leo Burnett and Saatchi & Saatchi advertising agencies is expanding in emerging and digital markets.