As Apple Inc. faces consumer scorn over errors by the iPhone’s navigation software, Finnish rival Nokia Oyj is seeking to seize the opportunity by touting the reliability of the digital maps it has spent billions crafting.
A Nokia Oyj advertisement in the Paris metro shows a mobile phone packed with applications, from the French yellow pages “Pagesjaunes” to “ Le Monde.fr” and “Scalado Photo Twister.”
Every summer for the last four years while Apple Inc. shipped a new iPhone, Nokia Oyj managers vacationed at their lake cottages in Finland.
"They are both trying to establish a position where they are the maps platform of choice."
- Martin Garner on Oct 09, 2012