Martin Garner News
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As Apple Inc. faces consumer scorn over errors by the iPhone’s navigation software, Finnish rival Nokia Oyj is seeking to seize the opportunity by touting the reliability of the digital maps it has spent billions crafting.
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A Nokia Oyj advertisement in the Paris metro shows a mobile phone packed with applications, from the French yellow pages “Pagesjaunes” to “ Le Monde.fr” and “Scalado Photo Twister.”
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Every summer for the last four years while Apple Inc. shipped a new iPhone, Nokia Oyj managers vacationed at their lake cottages in Finland.
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Nokia Oyj, the world’s third-largest smartphone maker by shipments, will sell a Windows Phone priced at 189 euros ($254) in the second quarter to capture first-time users against similar devices powered by Google Inc.’s Android.
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As Nokia Oyj prepares to introduce its latest flagship smartphone, developer Jan Ole Suhr says he knows why the brains behind addictive applications are shunning the Finnish company.
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Nokia Oyj is offering companies advertising with embedded tags that can be read by some mobile phones as it tries to gain a lead in the technology over rivals such as Apple Inc. and Google Inc.
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