Macy’s Inc., the second-biggest U.S. department store chain, made a final bid to block Martha Stewart’s company from selling bedding, cookware and other merchandise at J.C. Penney Co. in a case that may change the way retailers approach licensing deals.
A 2 1/2-year legal brawl between three of the nation’s best-known brands ended with a whimper when a judge said J.C. Penney Co. interfered with Macy’s Inc.’s deal to sell goods from Martha Stewart Living Omnimedia Inc. yet shouldn’t be punished for its behavior.
Macy’s Inc. and Martha Stewart Living Omnimedia Inc. settled litigation over whether Martha Stewart breached a contract by selling certain goods at J.C. Penney Co. The terms of the settlement weren’t disclosed.
Terry Lundgren, chief executive officer of Macy’s Inc., said he was so upset when Martha Stewart called to tell him about her company’s deal to sell products at J.C. Penney Co. stores that he hung up on her and hasn’t spoken with her since.