By Douglas MacMillan April 22 (Bloomberg BusinessWeek) -- ? "The next three years are a hell of a lot harder than the last three" More than 120 million people play Zynga's online games. Employee headcount has almost quadrupled in the past year, to 775. Revenue for the three-year-old company should surpass $450 million in 2010, according to two people who have been briefed on its financials. Mind you, Zynga's games are free. Revenue mostly comes from
Zynga Inc. merger chief Barry Cottle plans to step up the pace of acquisitions, spending hundreds of millions of dollars in search of a new social-gaming blockbuster on par with hits “FarmVille” and “CityVille.”
Zynga Inc.’s new chief executive officer, Don Mattrick, takes over the struggling social-gaming pioneer amid one of its biggest challenges yet: losing the No. 1 spot on Facebook Inc. to upstart King.com.