Zynga Inc. dominated social video games for PCs with “FarmVille” and “Zynga Poker.” New versions for smartphones and tablets, being introduced this week in some markets, may determine whether it stays relevant.
By Douglas MacMillan April 22 (Bloomberg BusinessWeek) -- ? "The next three years are a hell of a lot harder than the last three" More than 120 million people play Zynga's online games. Employee headcount has almost quadrupled in the past year, to 775. Revenue for the three-year-old company should surpass $450 million in 2010, according to two people who have been briefed on its financials. Mind you, Zynga's games are free. Revenue mostly comes from
Don Mattrick, the former head of Microsoft Corp.’s entertainment division who takes the reins as chief executive officer of Zynga Inc. today, has been hankering to run all or part of the social-gaming company for at least three years.