Nike Inc.’s addition to the Dow Jones Industrial Average is a testament to the company’s ability to shrug off hard times and transcend its U.S. origins, making its swoosh logo known from Beijing to Buenos Aires.
Nike Inc. Chief Executive Officer Mark Parker said the world’s largest maker of athletic shoes will pursue acquisitions and partnerships as it goes after the growing middle class in developing markets such as China.
Beth Comstock, a Nike Inc. director, says she picked up ideas in the shoemaker’s boardroom about doing business in India by appealing to that country’s love of cricket. Now she’s taking what she learned back to her day job as General Electric Co.’s marketing chief.
Nike Inc., the world’s largest sporting-goods company, rose the most in more than two years after posting fourth-quarter profit that surpassed analysts’ estimates and increasing its long-term sales forecast.