As senior vice president of new business, strategy and innovation at Redbox, Mark Achler manages the Company’s long-term planning and expansion into new business opportunities.
Prior to joining Redbox in 2009, Achler co-founded one of the first personal computer retail stores in the country and participated in the launch of the IBM PC in Boca Raton in 1981. He then moved to Apple, where he was the worldwide introduction manager for the Apple //c.
Upon leaving Apple, Achler co-founded and served as chief executive officer of the Whitewater Group, a company that specialized in development tools and programming languages and shipped the second application for Windows 1.0. After building and eventually selling the Whitewater Group, he co-founded the video game company, Kinesoft Development, where he served as president. Kinesoft was instrumental in developing the technology that allowed Sega and Nintendo scrolling action arcade games to be played on Windows 95.
After leaving Kinesoft, Achler served as a founding general partner in Kettle Partners, an early-stage venture capital fund. While at Kettle, Achler was the lead investor in local Chicago companies such as Surepayroll (sold to PAYX) and Novarra (sold to NOK).
Fueled by a lifelong passion for building new businesses, Achler also has helped to co-found Emmi Solutions, a provider of patient education, where he first served as president and later became chief executive officer.
Achler is also a frequent speaker, resource and ardent champion for the entrepreneurial community; where he is a mentor for Excelerate Labs and the Chicago High Tech Academy.