Peter Carlisle, the sports agent who represents Olympians Michael Phelps and Apolo Ohno, began pitching downhill skier Mikaela Shiffrin to potential sponsors months ago. That job got a lot easier last week.
The cameras and microphones that used to surround Lindsey Vonn now belong to 18-year-old Mikaela Shiffrin, who stands to make as much as $3 million in long-term endorsements as the most marketable female star of the Olympics.
American skiers and snowboarders are checking out the slopes in Sochi while officials back home use high-profile athletes including the injured Lindsey Vonn in a late fundraising push to meet surging Winter Olympics expenses.
Comcast Corp.’s NBCUniversal expects turn a profit on the Winter Olympics, employing a strategy that uses video clips on Twitter and Facebook to draw viewers to their TV sets, people with knowledge of the situation said.
Downhill skiing champion Lindsey Vonn, who withdrew from the Sochi Olympics after an injury, will cover the games for NBC, letting the network capitalize on her star power even though she won’t compete.