Leo Burnett

Publicis CEO Focuses on Emerging Markets as Revenue Grows

Publicis Groupe SA Chief Executive Officer Maurice Levy said he will focus on takeovers in emerging markets rather than digital expansion as he forecast growth for the advertising company this year.

Publicis 1st-Quarter Sales Rise 1.3%, Missing Analyst Estimates

Publicis Groupe SA, the world’s third-biggest advertising company, said first-quarter sales rose 1.3 percent and characterized 2013 as a difficult year as some European economies remained in crisis.

Shoppers’ ‘Mobile Blinders’ Force Checkout-Aisle Changes

For years, publishers could count on bored shoppers waiting in the checkout line to pick up a magazine, get engrossed in an article, and toss it into their cart alongside the milk and eggs. Then came “mobile blinders.”

GM Said to Shake Up Ad Agencies Undoing Ewanick’s Efforts

General Motors Co., the largest U.S. automaker, is shaking up its advertising agencies just a year after a joint venture was created for its Chevrolet brand, according to two people familiar with the efforts.

Publicis Offers Customers of Ailing Greek Business Partial Compensation

Publicis Groupe SA said it is offering partial compensation to Greek television and radio clients which lost money after the unit of its local Leo Burnett advertising agency failed to pay bills.

Publicis Has Record Profit on Digital, Fast-Growth Markets

Publicis Groupe SA’s profit rose more than Chief Executive Officer Maurice Levy expected last year as the third-largest advertising company capitalized on U.S. business, digital activities and high-growth markets.

Pentagon Ad Spending Plunges in Troop Surplus

The Pentagon, facing an “unprecedented” surplus of troops, is slashing spending on recruitment advertising that has netted firms including McCann Erickson Worldwide hundreds of millions of dollars a year.

Google's China Plan May Stoke Exodus to Baidu, Clients Say

Google Inc. ’s modifications to its website in China will probably encourage more Web surfers and Chinese advertisers to switch to Baidu Inc. in the world’s largest Internet market, advertizing agents said.

Baidu Emerges as Winner After Google Ends Conflict With China

After winning permission from China’s government to continue to operate in the country, Google Inc. must now fight for relevance as Baidu Inc. extends its dominance in the world’s largest Internet market.

Publicis Buys U.K.’s Holler Ad Agency to Increase Digital Sales

Publicis Groupe SA said it acquired the Holler digital ad agency in London to enhance the digital capability at its Leo Burnett Group in the U.K.

China

Europe

Maurice Levy

New York

SAC Says Cooperation With U.S. No Longer ‘Unconditional’

U.S. Stocks, Dollar Rise as Data Fuel Economic Confidence

U.S. Stocks Advance on Leading Indicators, Sentiment Data

Republicans Unsatisfied by IRS Answers Press for More

American Capital Fights Fed Exit Worry as Investors Flee