Publicis Groupe SA, the French company merging with Omnicom Group Inc. to form the world’s biggest advertising company, said first-quarter sales rose 2.2 percent as Europe showed a “fragile” recovery and demand improved in emerging markets.
For years, publishers could count on bored shoppers waiting in the checkout line to pick up a magazine, get engrossed in an article, and toss it into their cart alongside the milk and eggs. Then came “mobile blinders.”
Google Inc. ’s modifications to its website in China will probably encourage more Web surfers and Chinese advertisers to switch to Baidu Inc. in the world’s largest Internet market, advertizing agents said.
The Pentagon, facing an “unprecedented” surplus of troops, is slashing spending on recruitment advertising that has netted firms including McCann Erickson Worldwide hundreds of millions of dollars a year.