For years, publishers could count on bored shoppers waiting in the checkout line to pick up a magazine, get engrossed in an article, and toss it into their cart alongside the milk and eggs. Then came “mobile blinders.”
General Motors Co., the largest U.S. automaker, is shaking up its advertising agencies just a year after a joint venture was created for its Chevrolet brand, according to two people familiar with the efforts.
Publicis Groupe SA’s profit rose more than Chief Executive Officer Maurice Levy expected last year as the third-largest advertising company capitalized on U.S. business, digital activities and high-growth markets.
The Pentagon, facing an “unprecedented” surplus of troops, is slashing spending on recruitment advertising that has netted firms including McCann Erickson Worldwide hundreds of millions of dollars a year.
Google Inc. ’s modifications to its website in China will probably encourage more Web surfers and Chinese advertisers to switch to Baidu Inc. in the world’s largest Internet market, advertizing agents said.
After winning permission from China’s government to continue to operate in the country, Google Inc. must now fight for relevance as Baidu Inc. extends its dominance in the world’s largest Internet market.