For years, publishers could count on bored shoppers waiting in the checkout line to pick up a magazine, get engrossed in an article, and toss it into their cart alongside the milk and eggs. Then came “mobile blinders.”
Sullivan & Cromwell LLP advised Perrigo Co., a U.S. maker of over-the-counter medicines, which agreed to buy Irish drug company Elan Corp. for $8.6 billion, gaining a low-tax base for international expansion. Morgan, Lewis & Bockius LLP is providing Perrigo with counsel on antitrust/competition. Elan was advised by A&L Goodbody and Cadwalader Wickersham & Taft LLP.
Publicis Groupe SA’s merger with Omnicom Group Inc. won’t just create the world’s largest advertising company: it will mean longtime rivals such as Coca- Cola Co. and PepsiCo Inc. are sharing the same firm.
The embrace between Publicis Groupe SA Chief Executive Officer Maurice Levy and Omnicom Inc. CEO John Wren on a sweltering seventh-floor terrace at Publicis’s headquarters in Paris yesterday was the culmination of a courtship that began six months earlier in frigid Davos, Switzerland.