Even as experts predict that the 2012 presidential race will be the most expensive in U.S. history, a funny thing is happening on the way to the Republican nomination: It’s becoming one of the cheapest primaries in a more than a decade.
To make his closing argument to Iowa voters on the day of the Jan. 3 caucuses, Republican presidential candidate Mitt Romney spent $1,000 to air a minute- long television ad during one of the Des Moines market’s top- rated morning news programs.
Ken Goldstein, economist at the Conference Board, says consumer confidence rising to a four year high is encouraging, but it's still far from levels seen in a robust economy, and merely shows "the glass is less half empty." Goldstein talks with Bloomberg's Kathleen Hays and Vonnie Quinn on Bloomberg Radio's "The Hays Advantage."
The campaign advertisement featuring a drowning man appeared during the first commercial break of the local evening newscast on Detroit’s Fox affiliate. He drowned again during the third break, after the sports scores.
A train spewing money hurtles along a track, in a scene set to a soaring operatic score. A cliff is revealed. Just before the locomotive plummets, the screen goes black and text appears: “Forward? Don’t let Obama’s failed policies go forward. Vote for Mitt Romney for president”