Think of Rome and you might picture the birthplace of western civilization, the Vatican or Federico Fellini’s La Dolce Vita. Luxury-goods maker LVMH Moet Hennessy Louis Vuitton SA wants you to dream of Fendi.
Henkel AG has hired fashion designer Karl Lagerfeld for its hair-care division’s biggest event-marketing campaign, which aims to help Schwarzkopf shampoo gain ground on larger competitor L’Oreal SA’s brands.
Victoire de Castellane doesn't like classic. The creative director of Christian Dior's fine-jewelry line likes asymmetry, bright colors, snakes and flowers, and tries to forget she is using precious stones, such as diamonds, rubies and sapphires, so she can work "as if I were five years old," she says. "Jewels are like characters to me. I was a sad child, and with them I would travel to a different, marvelous world."