When Chanel SAS stocked boutiques in November with its latest range of 4,000-euro ($5,380) dresses and 3,200-euro quilted handbags for winter getaways to places such as St. Barts, the company wasn’t sure how consumers would react.
Henkel AG has hired fashion designer Karl Lagerfeld for its hair-care division’s biggest event-marketing campaign, which aims to help Schwarzkopf shampoo gain ground on larger competitor L’Oreal SA’s brands.
When Ferran Adrià—who has been called the world's greatest chef by enough people that it might be true—appears at a gastronomic conference at Harvard University on Sept. 8, it will be as a "brand ambassador" for his native Spain. The Spanish government earmarked €9 million in 2009 (then about $13 million) to promote gastronomic tourism and indigenous food products internationally, and the Spanish tourist office, Turespaña, estimates that more than 10 percent of the 52 million tourists who visited Spain last year were drawn by its food and wine. Thus it's sending Adrià—whose legendary El Bulli restaurant in Cala Montjoi, not quite 100 miles north of Barcelona on the Costa Brava, is open only six months a year, costs about $340 per person, not including wine, and is all but impossible to get into—around the world promoting a simple message: If you like to eat and drink, come to Spain.
Hennes & Mauritz AB is counting on a designer collection that includes a bodysuit with the image of a black bra printed across the chest to attract attention this holiday season. The rest of the Swedish retailer’s business is failing to do the same.
Karl Lagerfeld provoked both boos and cheers for his rustic sketch of Chateau Rauzan-Segla on the 2009 label of the Bordeaux estate, celebrating its 350th anniversary. The wine inside, though, is no dashed-off impression.