Think of Rome and you might picture the birthplace of western civilization, the Vatican or Federico Fellini’s La Dolce Vita. Luxury-goods maker LVMH Moet Hennessy Louis Vuitton SA wants you to dream of Fendi.
Victoire de Castellane doesn't like classic. The creative director of Christian Dior's fine-jewelry line likes asymmetry, bright colors, snakes and flowers, and tries to forget she is using precious stones, such as diamonds, rubies and sapphires, so she can work "as if I were five years old," she says. "Jewels are like characters to me. I was a sad child, and with them I would travel to a different, marvelous world."
Hennes & Mauritz AB, Europe’s second-largest clothing retailer, is teaming up with Alexander Wang in its latest collaboration with a fashion designer, bringing on board the creative director of Balenciaga.
Henkel AG has hired fashion designer Karl Lagerfeld for its hair-care division’s biggest event-marketing campaign, which aims to help Schwarzkopf shampoo gain ground on larger competitor L’Oreal SA’s brands.
Chanel designer Karl Lagerfeld, with his shock of white hair, black glasses and leather gloves, will be the center of attention in Paris next Tuesday when he debuts the luxury-goods company’s latest ready-to-wear collection during the city’s Fashion Week.
When Ferran Adrià—who has been called the world's greatest chef by enough people that it might be true—appears at a gastronomic conference at Harvard University on Sept. 8, it will be as a "brand ambassador" for his native Spain. The Spanish government earmarked €9 million in 2009 (then about $13 million) to promote gastronomic tourism and indigenous food products internationally, and the Spanish tourist office, Turespaña, estimates that more than 10 percent of the 52 million tourists who visited Spain last year were drawn by its food and wine. Thus it's sending Adrià—whose legendary El Bulli restaurant in Cala Montjoi, not quite 100 miles north of Barcelona on the Costa Brava, is open only six months a year, costs about $340 per person, not including wine, and is all but impossible to get into—around the world promoting a simple message: If you like to eat and drink, come to Spain.