Jorge Paulo Lemann
Brazil's richest person helps control Anheuser-Busch InBev, the world's largest beer manufacturer, with two partners, Marcel Herrmann Telles and Carlos Alberto Sicupira. Through their buyout firm 3G Capital, the trio owns Burger King, the fast-food chain they acquired in 2010. They also own retailer Lojas Americanas and real estate developer Sao Carlos.
Jorge Paulo Lemann, the banker who now claims the title of Brazil’s richest man, built his fortune by overseeing takeovers of two icons of U.S. consumer culture: Budweiser beer and the Burger King fast-food chain.
The Burger King hamburger chain made a dramatic decision in August. It dethroned the King -- the mascot who had danced through its advertising in various guises for more than 50 years. The marketing move was made by the struggling company’s new management, appointed after it was taken private in 2010 by 3G Capital Inc., a New York-based investment firm with roots in Brazil.