Jonathon Poskitt News
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For the past year, automakers such as Ford Motor Co., General Motors Co. and Volkswagen AG have banked on bargain-hunting Britons to buy as demand elsewhere in Europe tumbles. The strategy is poised to encounter headwinds as slowing growth and concerns over inflation threaten momentum.
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Not even free government cash can coax many crisis-scarred Spaniards into buying a car.
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Mercedes-Benz will kick off its effort to regain lost ground in the luxury-car race with a sporty hatchback targeted at users of Apple Inc.’s iPhone.
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Audi plans to double its lineup of sport-utility vehicles by 2020 to close the sales gap behind Bayerische Motoren Werke AG as more customers seek high-riding vehicles with the cachet of a luxury brand.
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Roberto Murga, a construction manager from Barcelona, loved his platinum gray Porsche Cayenne until the debt crisis made the sport-utility vehicle’s leather interior and electronic seats expendable.
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Audi’s new A3 hatchback can be equipped with safety features such as video cameras that help nudge the car back into a lane if a driver drifts off track. The Volkswagen AG unit will be relying on the redesigned model to provide similar stability for sales growth as it fends off a challenge in upscale small cars from Mercedes-Benz.
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For decades, Ford Motor Co.’s Mondeo was the company car of choice in Europe. Roomy, comfortable and conservative, it was the perfect set of wheels for mid-level executives, who became known as “Mondeo Men.”
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Toyota Motor Corp., which was overtaken by Volkswagen AG in sales last year, is striking back on the German automaker’s home turf.
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Ford Motor Co., Fiat SpA and Toyota Motor Corp . led a ninth consecutive monthly drop in European auto sales as mass-market carmakers continued to suffer from the end of governments’ car-scrapping incentive programs.
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In the new SL roadster from Daimler AG’s Mercedes-Benz, even the windshield wipers are high tech.
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