For the past year, automakers such as Ford Motor Co., General Motors Co. and Volkswagen AG have banked on bargain-hunting Britons to buy as demand elsewhere in Europe tumbles. The strategy is poised to encounter headwinds as slowing growth and concerns over inflation threaten momentum.
Audi plans to double its lineup of sport-utility vehicles by 2020 to close the sales gap behind Bayerische Motoren Werke AG as more customers seek high-riding vehicles with the cachet of a luxury brand.
Audi’s new A3 hatchback can be equipped with safety features such as video cameras that help nudge the car back into a lane if a driver drifts off track. The Volkswagen AG unit will be relying on the redesigned model to provide similar stability for sales growth as it fends off a challenge in upscale small cars from Mercedes-Benz.
For decades, Ford Motor Co.’s Mondeo was the company car of choice in Europe. Roomy, comfortable and conservative, it was the perfect set of wheels for mid-level executives, who became known as “Mondeo Men.”
Ford Motor Co., Fiat SpA and Toyota Motor Corp . led a ninth consecutive monthly drop in European auto sales as mass-market carmakers continued to suffer from the end of governments’ car-scrapping incentive programs.