For the past year, automakers such as Ford Motor Co., General Motors Co. and Volkswagen AG have banked on bargain-hunting Britons to buy as demand elsewhere in Europe tumbles. The strategy is poised to encounter headwinds as slowing growth and concerns over inflation threaten momentum.
Volkswagen AG, Europe’s biggest carmaker, is counting on the rollout of the VW Golf and Audi A3 compacts to increase earnings in the second half as the threat from the region’s auto-market contraction wanes.
Ford Motor Co., Fiat SpA and Toyota Motor Corp . led a ninth consecutive monthly drop in European auto sales as mass-market carmakers continued to suffer from the end of governments’ car-scrapping incentive programs.