Super Bowl advertisers Audi AG and General Motors Co. may end up getting a bargain for 30-second spots costing a record $3 million or more, if the audience for the Fox telecast reaches new highs as forecast.
Jon Swallen, senior vice president of research for Kantar Media, a leading ad tracking company, shares his insight into Super Bowl advertising. Kantar Media has studied trends in the games commercials over the last 10 years. This year the Super Bowl goes high-tech, live streaming on the web with commercials different than those TV viewers will see offering marketers even more opportunities to reach their audience. (Source: Bloomberg)
General Motors Co. said Pernilla Ammann, the wife of Chief Financial Officer Dan Ammann, is an officer and a partner in an advertising agency that received about $600,000 for services last year to a GM subsidiary.