Some companies use in-home shopping parties to get customers to spend on items like jewelry and Tupperware in the company of friends -- and a lot of alcohol. Diageo Plc is going straight to the fun by shipping liquor and bartenders to clients’ living rooms.
Is there no multi-syllabic and preferably German psychological term to describe the angst, then resignation experienced upon realizing that green tea at Grace in Chicago costs $21? Burgers at other fine venues cost less.
Diageo Plc, the world’s biggest distiller, is targeting wealthy Chinese businessmen to boost sales at its local white-liquor unit as an austerity drive by President Xi Jinping dries up government orders.