Diageo Plc, the world’s biggest distiller, is trusting Gangnam to do the same for whisky as the song named after it did for dance moves.
In Africa, where most spirits are what the industry calls “unbranded” -- meaning “homemade” -- Diageo Plc is betting smaller bottles can persuade more drinkers to sample its well-known labels instead.
Diageo Plc, the world’s biggest distiller, expects products including new varieties of Johnnie Walker whisky to drive sales growth in Latin America as it targets emerging middle-class consumers and women.
"As negotiations commence on a future settlement for Scotland, the focus must be on ensuring that any new powers are used to boost Scotland's economic competitiveness, unleash enterprise and attract further investment."
- Johnnie Walker on Sep 19, 2014