Honda Motor Co., making good on plans to focus more on the image of its Acura brand, is setting it up as a division within the company for the first time with dedicated management, marketing and other resources.
Honda Motor Co., first to sell hybrids in the U.S., plans a gasoline-electric lineup overhaul starting with an Accord Hybrid it says tops Toyota Motor Corp. and Ford Motor Co. sedans as it seeks relevancy in the segment.
Honda Motor Co. expects its August deliveries to be up “40-plus percent” on U.S. demand for Civic small cars and CR-V crossovers, buoying a 27 percent annual rise to the company’s best sales in the region in five years.
Honda Motor Co. , the only automaker currently selling a natural gas-powered car to U.S. consumers, plans to expand sales to most of the 50 states next year, from four now, U.S. Executive Vice President John Mendel said.
Honda Motor Co. said its U.S. sales are growing in October, defying analysts’ projections. That may drive industrywide deliveries to exceed the average outlook, already anticipated as the best in eight months.
Honda Motor Co. is sticking to its sales plan for the U.S., where the carmaker earns most of its profit, as the company aims to make up for lost output after Japan’s record earthquake disrupted production worldwide.
Honda Motor Co.’s 2013 Accord, the revamped version of the longest-selling U.S. midsize car, debuts this month as the company seeks to speed its sales recovery and recapture a reputation for benchmark vehicles.
Acura’s future was so dire four years ago that Honda Motor Co. began killing models and choking off product development. Now, Honda is putting $1 billion into its luxury brand, a perennial also-ran to Toyota Motor Corp.’s Lexus line.