Honda Motor Co., making good on plans to focus more on the image of its Acura brand, is setting it up as a division within the company for the first time with dedicated management, marketing and other resources.
The Ford brand is closing in on Toyota as the favorite of retail auto buyers, a sign of rising popularity of the Fusion mid-size car and Escape sport-utility vehicle, and of growing dismay with the Japanese manufacturer.
Honda Motor Co. said its Accord was the best-selling car to U.S. individual customers in 2013, surpassing Toyota Motor Corp.’s Camry, the leader in total volume to retail and fleet buyers for a 12th consecutive year.
Honda Motor Co., first to sell hybrids in the U.S., plans a gasoline-electric lineup overhaul starting with an Accord Hybrid it says tops Toyota Motor Corp. and Ford Motor Co. sedans as it seeks relevancy in the segment.
Honda Motor Co. expects its August deliveries to be up “40-plus percent” on U.S. demand for Civic small cars and CR-V crossovers, buoying a 27 percent annual rise to the company’s best sales in the region in five years.
Honda Motor Co. , the only automaker currently selling a natural gas-powered car to U.S. consumers, plans to expand sales to most of the 50 states next year, from four now, U.S. Executive Vice President John Mendel said.
Honda Motor Co. said its U.S. sales are growing in October, defying analysts’ projections. That may drive industrywide deliveries to exceed the average outlook, already anticipated as the best in eight months.
Honda Motor Co. is sticking to its sales plan for the U.S., where the carmaker earns most of its profit, as the company aims to make up for lost output after Japan’s record earthquake disrupted production worldwide.