Joel Ewanick News
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General Motors Co.’s redesigned full- size pickups are bolstering analysts’ confidence that the automaker’s shares will keep climbing after topping their initial public offering price for the first time in two years.
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General Motors Co. Chief Executive Officer Dan Akerson’s conflicts with maverick marketer Joel Ewanick started weeks before he was ousted for not properly disclosing as much as a third of the cost of a $559 million soccer deal, people familiar with the situation said.
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General Motors Co., the largest U.S. automaker, is shaking up its advertising agencies just a year after a joint venture was created for its Chevrolet brand, according to two people familiar with the efforts.
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Facebook Inc. won back General Motors Co. as an advertising customer a year after the automaker said it would quit running marketing messages on the world’s largest social-networking service.
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General Motors Co. ousted Joel Ewanick, the high-profile marketing chief brought in to change the automaker’s image, after company officials questioned the propriety of a deal he negotiated to sponsor the Manchester United soccer team, people familiar with the matter said.
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Interpublic Group of Cos.’s McCann Worldgroup is gaining control of a joint venture formed last year to win General Motors Co.’s Chevrolet ad business, the agency said in an e-mailed statement.
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Fisker Automotive Inc. said Joel Ewanick, the maverick marketer ousted by General Motors Co. in July, is joining the maker of luxury plug-in hybrid cars as interim chief commercial officer.
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General Motors Co., a year after Chief Marketing Officer Joel Ewanick joined the company and overhauled its marketing, is again retooling some of the creative work for Cadillac and Chevrolet.
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General Motors Co. Chief Marketing Officer Joel Ewanick resigned because he didn’t “meet the company’s expectations of an employee,” according to an e- mailed statement by the automaker yesterday.
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General Motors Co. plans to use the introduction of Chevrolet’s Sonic subcompact at the Detroit auto show today as a chance to redefine the brand’s vehicles as modern and high-tech, rather than big and gas-guzzling.
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