General Motors Co. plans to use the introduction of Chevrolet’s Sonic subcompact at the Detroit auto show today as a chance to redefine the brand’s vehicles as modern and high-tech, rather than big and gas-guzzling.
General Motors Co., the largest U.S. automaker, is shaking up its advertising agencies just a year after a joint venture was created for its Chevrolet brand, according to two people familiar with the efforts.
General Motors Co., after ditching costly Super Bowl ads, is betting a five-year sponsorship of the Manchester United soccer club will bolster its Chevrolet line in the first test of the brand’s new global marketing strategy.
General Motors Co. Chief Executive Officer Dan Akerson is pushing for more cost reductions to send a message to the automaker’s employees: GM’s $6.3 billion first- half profit, its best in at least 20 years, isn’t good enough.
General Motors Co., the world’s largest automaker, named a new advertising agency for its Chevrolet brand as part of reorganizing the company’s marketing efforts aimed at saving $2 billion over five years.