General Motors Co. Chief Executive Officer Dan Akerson’s conflicts with maverick marketer Joel Ewanick started weeks before he was ousted for not properly disclosing as much as a third of the cost of a $559 million soccer deal, people familiar with the situation said.
General Motors Co. ousted Joel Ewanick, the high-profile marketing chief brought in to change the automaker’s image, after company officials questioned the propriety of a deal he negotiated to sponsor the Manchester United soccer team, people familiar with the matter said.
As General Motors Co. chief executive officer, Dan Akerson, a former boxer, has avoided a hallmark of old GM: Trying to solve problems with a knockout punch. He displayed his style of relentless jabs by promoting Alan Batey to lead the Chevrolet brand globally.
General Motors Co., the largest U.S. automaker, is shaking up its advertising agencies just a year after a joint venture was created for its Chevrolet brand, according to two people familiar with the efforts.
General Motors Co. plans to use the introduction of Chevrolet’s Sonic subcompact at the Detroit auto show today as a chance to redefine the brand’s vehicles as modern and high-tech, rather than big and gas-guzzling.