Bose Corp., already the official home audio sponsor of the National Football League, reached an agreement to put its corporate logo on the headsets worn by coaches during games, according to a person with knowledge of the deal.
Oct. 24 (Bloomberg) -- Jim Andrews, senior vice president of content strategy at IEG, a sponsorship consultant, talks with Bloomberg's Eben Novy-Williams about Lance Armstrong's endorsement deal losses after the U.S. Anti-Doping Agency reported its evidence against the cyclist. Nike Inc. and Armstrong's other sponsors deserted him after the USADA’s report. (Source: Bloomberg)
Alex Rodriguez will forfeit $25 million in base salary while suspended from Major League Baseball for the 2014 season. The longest drug-related ban in the sport’s history will cost him more than that in missed bonuses and lost endorsements, sports marketers said.
Twenty-two years ago, International Business Machines Corp. used its clout to protest racial discrimination. The company joined other corporate sponsors in pulling television advertising from the PGA Championship which was being played at a whites-only Alabama golf club.
Ohio is trying to become the first state to sell road and bridge naming rights and commercialize rest stops, as Republican Governor John Kasich addresses a $1.6 billion transportation funding shortfall.