Oct. 24 (Bloomberg) -- Jim Andrews, senior vice president of content strategy at IEG, a sponsorship consultant, talks with Bloomberg's Eben Novy-Williams about Lance Armstrong's endorsement deal losses after the U.S. Anti-Doping Agency reported its evidence against the cyclist. Nike Inc. and Armstrong's other sponsors deserted him after the USADA’s report. (Source: Bloomberg)
Twenty-two years ago, International Business Machines Corp. used its clout to protest racial discrimination. The company joined other corporate sponsors in pulling television advertising from the PGA Championship which was being played at a whites-only Alabama golf club.