Oct. 24 (Bloomberg) -- Jim Andrews, senior vice president of content strategy at IEG, a sponsorship consultant, talks with Bloomberg's Eben Novy-Williams about Lance Armstrong's endorsement deal losses after the U.S. Anti-Doping Agency reported its evidence against the cyclist. Nike Inc. and Armstrong's other sponsors deserted him after the USADA’s report. (Source: Bloomberg)
Twenty-two years ago, International Business Machines Corp. used its clout to protest racial discrimination. The company joined other corporate sponsors in pulling television advertising from the PGA Championship which was being played at a whites-only Alabama golf club.
Chicago Bulls guard Derrick Rose, the former Most Valuable Player who hasn’t returned from a knee injury two months after doctors declared him fit, needs to get on the court and play, said the former trainer of Michael Jordan and Kobe Bryant.
If anyone can relate to Jason Collins, it’s Golden State Warriors President Rick Welts, a former National Basketball Association chief marketing officer who says the first openly gay male athlete in a major U.S. team sport can cash in by coming out.
Ohio is trying to become the first state to sell road and bridge naming rights and commercialize rest stops, as Republican Governor John Kasich addresses a $1.6 billion transportation funding shortfall.