NBC, building a fall schedule around Hollywood names including Oscar-winner Brian Grazer and Jerry Bruckheimer , is regaining the confidence of advertisers and affiliates as it tries to climb out of last place.
Universal Pictures’ “Despicable Me 2” set box-office records in its debut over the July 4 holiday weekend, while Walt Disney Co.’s “The Lone Ranger” bombed, failing to match even last year’s megaflop “John Carter.”
Johnny Depp’s “The Lone Ranger,” opening in theaters tomorrow to negative reviews and tough competition, looks poised to become Walt Disney Co.’s biggest flop since last year’s $200 million loss from “John Carter.”
A year after its ratings debacle with comedian Jay Leno , NBC has changed course and will air prime-time shows from some of Hollywood’s most expensive producers when the new television season begins this month.
NBC , the U.S. broadcast network with the smallest prime-time audience, added five new comedies and seven dramas to rebuild its schedule following the failed experiment with Jay Leno ’s talk show at 10 p.m.