Honda Motor Co., seeking a 46 percent jump in U.S. Acura brand sales this year, priced a new “near premium” compact sedan to attract car buyers in their 30s and keep them out of competing BMW and Audi models.
U.S. farmland prices may rebound from the first drop in 22 years as the economy recovers from the longest recession since the 1930s, said Jeff Conrad , the president of Hancock Agricultural Investment Group.
Honda Motor Co., making good on plans to focus more on the image of its Acura brand, is setting it up as a division within the company for the first time with dedicated management, marketing and other resources.
Honda Motor Co., seeking to revive its Acura luxury brand, is introducing a sedan intended for younger buyers unable to afford higher-end marques. It’s part of an effort to improve Acura’s image with new models.