U.S. Representatives Ed Markey and Joe Barton asked the College Board , owner of the SAT college entrance exam, to explain how it collects and stores data from students as the government seeks to bolster teen privacy laws.
The Obama administration unveiled an initiative to give consumers more control over their personal information online, calling on Internet companies such as Google Inc. and Facebook Inc. to develop common privacy standards.
Internet marketers may be able to persuade consumers to provide better data about themselves voluntarily than companies collect by tracking Web behavior, the Federal Trade Commission ’s new technology chief says.
Groups representing 5,000 advertisers from Procter & Gamble Co., to AMR Corp.’s American Airlines say they will offer U.S. consumers more control over how their Internet browsing is used to target marketing.
Makers and sellers of mobile applications through Apple Inc.’s Apple Store and Google Inc.’s Android Market must improve disclosures to parents about personal information collected about their children, the U.S. Federal Trade Commission said.