Internet Advertising News
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Yandex NV has the most buy ratings since 2011 and is favored over rival Google Inc. by equity analysts as the company cements its position as Russia’s most- used search engine amid rising demand for Internet advertising.
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Yandex NV rose the most in 18 months after Russia’s largest Internet search engine posted a 79 percent increase in first-quarter profit and raised its 2013 sales target because of growth in online advertising.
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Criteo SA, a French web advertising company, has picked JPMorgan Chase & Co. to help it go public in the U.S. this year, said people with knowledge of the plans.
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Babylon Ltd. advanced to the highest level in more than a month on bets the Israeli software maker’s new Internet advertising revenue-sharing agreement with Yahoo! Inc. will boost sales.
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Yandex NV and Mail.ru Group Ltd. will rebound from their cheapest ever valuations as Russian Internet advertising weathers the nation’s economic slowdown, according to Barclays Plc.
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Priceline.com Inc. has boosted annual ad spending to more than $1 billion for the first time, extending its lead over Expedia Inc. in the hotel-booking market and stepping up a rivalry that’s benefiting Google Inc.
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Google Inc., which provides some Internet advertising services to Web-portal Yahoo! Inc., is interested in expanding the relationship, Google Senior Vice President Nikesh Arora said.
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Yandex NV, Russia’s largest search engine, fell the most in more than a year after reporting fourth-quarter earnings that missed analysts’ estimates and said sales growth will slow in its domestic market.
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Yandex NV plunged to the cheapest level on record versus Google Inc. on concern the Russian search engine is boosting spending to remain competitive with its rival as the outlook for web advertising deteriorates.
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Google Inc., seeking more customers for its marketing services, is unveiling a tool to collect feedback from consumers on the effectiveness of Web-advertising campaigns.
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